I took advantage of this food festival branding campaign assignment to explore new modes of design. After my initial research, sketches, and concepts, I got to work.
I was inspired by a printmaking class and the messy nature of the famous Italian event.
With that in mind, I bought some oranges and stamped pages and pages of oranges which I then converted my favorites into Photoshop brushes. These brushes became a foundation for the project that is always a little bit different, messy, and exciting, just like the event itself.
To further explore new ways to design, I taught myself how to use the basics of Adobe After Effects to animate the logo as in the gif below.
I created these sketches, with the idea of stamping each orange for the specific pieces.
I used orange paint to stamp the oranges, and then converted them into high contrast images, both of which are shown below.
This project became a rare case in which the stamps I created led my process more than my sketches. Playing with the various custom brushes allowed me to experiment and find the right style for the project.